DYNAMIC TENSION

􀀷e have already seen how certain of the
basic graphic elements have more energy
than others: diagonals, for instance. Some design
constructions are also more dynamic; rhythm
creates momentum and activity, and eccentric
placement of objects induces tension as the eye
attempts to create its own balance. However,
rather than think of an image as balanced or
unbalanced, we can consider it in terms of its
dynamic tension. This is essentially making use
of the energy inherent in various structures, and
using it to keep the eye alert and moving outward
from the center of the picture. It is the opposite of
the static character of formal compositions.
Some caution is necessary, simply because
introducing dynamic tension into a picture seems
such an easy and immediate way of attracting
attention. Just as the use of rich, vibrant colors
is instantly effective in an individual photograph
but can become mannered if used constantly, so
this kind of activation can also become wearing
after a while. As with any design technique that
is strong and obvious when first seen, it tends to
lack staying power. Its effect is usually spent very
quickly, and the eye moves on to the next image.
The techniques for achieving dynamic
tension are, however, fairly straightforward, as
the examples here show. While not trying to
reduce it to a formula, the ideal combination
is a variety of diagonals in different directions,
opposed lines, and any structural device
that leads the eye outward, preferably in
competing directions.